Regional Newspaper Example Of Los Angeles Business Services

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Regional Newspaper Example Of Los Angeles Business Services - By: Matthew Paolini, Posted on: 2007-12-27

The Los Angeles Times, the city's main newspaper, has suffered from circulation figures that have decreased since the mid-1990s. It has been unable to pass the one million mark, an accomplishment easily surpassed in earlier decades. The circulation drop may be because of a succession of short-lived editors.

Other considered reasons for the circulation decline include an increase in price, from 25 cents to 50 cents, or in the rise in readers preferring to read the online version. A leading editor characterized the decrease in circulation as an industry-wide issue that the paper had to address by putting more content on the Web site and maintaining breaking news there. One prominent journalist attributed the decline to the lack of local coverage showcasing news items of interest to working people and organized labor.

The paper's content and design style has been revisited various times in recent years in attempts to help push up circulation. In 2000, a thorough change more closely organized the news sections and adjusted the Local section to the California section, with more detailed coverage. Another significant change in 2005 saw the Sunday Opinion section retitled the Sunday Current section, with a radical change in its presentation.

In 2006, The Times closed its San Fernando Valley printing press, leaving such operations in nearby Orange County. Also in 2006, the newspaper announced its circulation down 5.3 percent from the previous year. The Times's loss of circulation is the greatest out of the top ten newspapers in the U.S. Despite this recent circulation decline, many in the newspaper industry have lauded the newspaper's effort to augment its reliance on building up its individually-paid circulation base.

In other cautionary news, the credibility of the Times suffered greatly when it was revealed in 1999 that a revenue-sharing relationship was in place between it and Staples Center in the creation of a magazine about the opening of the sports arena. The magazine's personnel was not informed of the agreement, which broke the dividing line between advertising and journalistic functions at American newspapers. The Times has also come under controversy for its decision to drop the weekday examples of the Garfield comic strip in two years ago, in favor of a hipper comic strip, while retaining the Sunday edition. The comic was dropped completely shortly after that.

Article Source: http://higradesearch.com

Matt Paolini is a medical writer for CityBook, the family-safe Los Angeles Yellow Pages, which carries an extensive directory on Los Angeles personal transcribing services.

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