The Essential Features Of a Successfull Ecommerce Web Site

HOME 1.

Review Guidelines | 2.

Review TOS | 3.

Signup FREE | 4.

Submit Articles

Free Articles on Broadband Internet and many other topics
Another free Broadband Internet article for you

Home | Communications | Broadband Internet

The Essential Features Of a Successfull Ecommerce Web Site - By: Robin Porter, Posted on: 2007-08-21

There are some features your e-commerce website must have -- and there are some that you may need in the future . By looking at them carefully and getting it right first time you will save yourself a lot of money further down the line

Unlimited products and unlimited categories

It is important that you can add products and menu items on your own without having to resort to a web designer every time something needs changing. Also, you want unrestricted product numbers - some web designers charge extra based on the quantity of products you upload, and in some cases certain systems will have a maximum amount they can handle, meaning you might need an expensive upgrade if you go over. Content management

You need to be able to change text on your website e.g. information about delivery charges, terms and conditions etc, without having to ask your Web designer to do it. Otherwise you will incur charges each time you need something changed.

For this, you need a built-in content management system to change the text based pages yourself.

Easy-to-use admin area

An easy-to-use admin area is a must as you will be using it every day. You need to easily be able to see new orders, view customer details, add new stock etc and this should all be easy to do via your admin area or control panel.

Comprehensive reporting

You need to access a variety of reports on visitor statistics such as what items have been viewed etc so that you can make educated decisions on which new products to stock, what products you should get rid of etc. Accurate reporting gives you vital market intelligence which you can then use to really expand and grow your business.

Newsletter and e-mail functions

With e-commerce it is absolutely vital that you can keep in touch with existing customers in order to encourage them to purchase from you again in the future, by sending out special offers, product updates, newsletters etc. Look for an e-commerce system that has email list functions built in to it.

Link manager

The ability to add links to other websites with out having to rely on your Web designer is crucial, as building link partnerships is a vital tool in order to obtain good search engine rankings. Look for a system that includes a links manager.

Search engine optimisation

On the subject of search engines, another important feature involves the ability to add and change search engine Meta tags. These are the behind the scenes code that tells the search engines what your pages are about, and by putting relevant keywords in the right places, you can help your site in the search results.

Other features

There are lots of other features that your ecommerce website can have, so it is worth having a think now as to what you may need in the future, as adding it in now may be a lot cheaper than getting it added in the future. Sections such as special offers, bestsellers, related items etc can all be very useful tools.

Article Source: http://higradesearch.com

Robin Porter is CEO of Arpey Internet which specializes in ecommerce web site design for small to medium sized businesses.

Please Rate this Article

Not yet Rated