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Gail Richards's Articles in Writing & Speaking

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  • Defining Your Audience and Positioning Your Book Is Critical for Success
    The more clearly you can define your audience—and identify their precise needs—the better you are positioned to develop a book and create sales pieces that address those needs.
  • Book Marketing Plan – Don’t Write a Word Without It
    Your marketing plan provides an opportunity for you to consider the strategy you will take to get your book to your audience. Regardless of who publishes your book, the primary responsibility for marketing it successfully falls to you as the author. Generating your marketing plan before you write your book will help ensure that your book content, cover, publishing, and distribution all work together and support your marketing efforts.
  • Ten Powerful Strategies to Write a Nonfiction Bestseller
    Many people not only want to author a book, but they want the book to be commercially successful. If you want to write a book that is a best seller, there are things you need to do in the creation of the book.
  • Traditional or Self Publishing – Which is Right for Your Nonfiction Book?
    Until a few years ago, authors considered self-publishing only after being turned down by traditional publishers. Times have changed. Because publishers now shift much of the business and promotional responsibilities to their authors, all of them must be active participants in order to succeed.
  • Do You Need Permission to Use That Quote in Your Book?
    As you write your own book, you may find you want to use material that has been previously published. You might want to cite a research study, or use a quote from a famous person. In some situations, you are free to do that, but in many others you have to request permission from the organization that published the information or from the person who you want to quote.
  • The Seven Deadly Sins for Non-Fiction Writing
    Even the most compelling writing and subject can fail if you let the small irritations get in the way of that connection with your reader. Make your writing worth reading and take it from good to great by avoiding these seven pitfalls.

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